I recently had a friend send me an interesting blog link with a story regarding an elaborate marketing ploy by video gaming giant Electronic Arts. In early June, EA was gearing up for the release Dante’s Inferno, a video game based on a poem written by Dante Alighieri in the mid 1300’s, where the main character enters hell and battles all the wickedness set before him to save his love 🙂
Knowing the premise of the game itself was controversial, EA decided to use it to their advantage by hiring 20 actors and sending them to the streets with picket signs and brochures to protest the “sinful” nature of the game. All 20 actors masqueraded as Christians and yielded signs with captions that read: “Trade in your PlayStation for a PrayStation” & “My high score is in heaven”. The company even created a website for the supposed protestors.
Some may read this story and see this situation as an attack on Christianity but I see a deeper problem here and the problem lies with those of us claiming to be followers of Jesus. Think about it, if enough Christians and churches hadn’t behaved like this in the past then this staged protest wouldn’t have been believable or successful but unfortunately that’s not the case.
If you claim to be a follower of Jesus then this should make you even more aware of the image problem facing the American church and I for one would like to be part of the solution. Many of us know they’re plenty of churches and Christians that aren’t like this but the question is, what are you personally doing to change the perception?
Churched or un-churched, please share your thoughts as we strive together to change this perception and show the true love of Jesus. A love that never held a protest sign.